Exactly! And it's f***ing hypocritical, in my opinion, for coaches to imply players are low-character for pursuing that while making multiple hundreds of thousands (assistants) or millions (head coaches) per year - especially because coaches can get paid into their 80s, while players are usually done by their early 30s.
I'll also throw this out there. Remember last decade, when Wisconsin had that crazy run? We all agree the biggest difference was the run of running backs they had (Melvin Gordon, etc), right? I mean, their WRs were also a bit better, but I've already talked about that.
Anyway, imagine we have a string of guys like that in the current era. Think about how, even if running backs make the pros, even if they're the now-rare 1st or 2nd round guy, their careers (especially as starters) are over in a few years and they're treated as disposable in the NFL.
Given all that, if we had a Melvin Gordon type and Alabama offered him $1 million or $2 million per year for his true Sophomore and Junior seasons, and we're going to give him the same $2,000-$3,000 per month as the backup forward on the women's basketball team, why the hell wouldn't he do it, knowing he's only going to have 3-5 years as an NFL starter (if he's lucky)?
Also, I think I saw that our revenue last year was $128 million, of which "only" $57 million was from the Big Ten's media rights deal. So, $71 million from merchandising, ticket sales and donors. And the new media rights deal is expected to jump the payout from the Big Ten to near $100 million per team, per year.
So, I see a gain of $40 million+ in the media deal in a couple years and I see other programs running on far less than what we'll get from media rights alone and you *cannot* tell me we won't be able to afford to redirect some of that donor money to set aside $10-$20 million to pay players to do commercials or talk at dinners or whatever. And that's before considering all the crowd funding possibilities (I was never going to donate to the athletic department; I'm donating to collectives). So, I don't want to hear that Iowa can't afford to compete in this arena. If we don't do it, it's because we choose not to.