Every fan base has their fair share of dipshits.
I know the game means a lot to Iowa State fans, but I don't think it means that much for most Hawkeye fans. Last year after Iowa beat Iowa State, I wasn't fist pumping or jumping up and down all ecstatic about it. I felt relieved. That was it. Nothing more. A visceral feeling of "well, another year of not having to be embarrassed about losing to Iowa State, phhhhew" and then nothing.
Why?
Because Iowa benefits nothing from playing Iowa State over any other opponent. Nothing. Iowa wins? Yawn, big deal. They were supposed to. And when Iowa loses? Haha, Iowa is now the laughingstock of college football.
Lose/lose proposition, friend.