The point is this: at some point, forced equality becomes as tyrannical as forced segregation. It is better that people be able to do business with whom they desire to contract with, rather than the government mandating everybody do business with everybody. "We Reserve the Right to Refuse Service to Anyone" should be the way a private business is allowed to operate. If the community doesn't like that, then they're free to speak out or boycott, but using the force of government is wrong.
The point is....democracy can be tyrannical to the minority. Life is not fair. I can't remember who told me that more....my mother or my father. You can "refuse" to serve if you desire.....just not in a public business and not for reasons based on sex, race, religion or sexual persuasion. Maybe you should re-write the Constitution.