I am pretty sure the Des Moines metro area is bigger than (maybe 100k or so)the Spokane,MSA, ( I just checked yes, DSM bigger) and one good player from Lubbock ( Culver #23, who really sucked in the final four, cost them the game vs UVA by not guarding anyone and shooting like crap) means next to nothing.
I'd take a 400 mile circle around Iowa City over a 300 mile circle around miserable, poor, dusty Lubbock TX any day as a recruiter. Any AD has to pay massive $$$, or get an up an coming coach to get anyone to take that TT job.
I have spent time working around Amarillo and Lubbock and the regular working people are great, but the geography is just awful.