This is a perfect post to illustrate the difference between pure self-interest (hedonism) and loyalty to something, someone and some place.
It's not a bright objective line and there are value judgments that everyone makes in assessing someone's, hell anyone's conduct on the continuum of between say Alastair Crowely and Jesus Christ. What would be the typical response of an employer if a prospective employee said during their interview they will not be loyal and will jump ship if a better opportunity comes along. No one says that in an interview because no one would hire an applicant after such a disclosure.
Once a person abandons the concept of loyalty they can never be trusted again. The NIL and especially the portal today's athlete is incentivized to be disloyal and, frankly, dishonest in pursuit of "theirs". Well, that's a two way street. The transfers are saying **** Iowa, I've got a better deal elsewhere. So why wouldn't the Iowa fan, whose interest is Iowa's success not Keagan Johnson or Arland Bruce IV's personal success, simply respond with the same reaction, and say **** Keagan Johnson and Arland Bruce IV, and prefer their failure as a means of a sort of karmic punishment rather than success which would provide a reward for hurting Iowa football? Pursuing one's self interest is a two-lane road.