I curious as to what value Maryland and Rutgers have brought to the Big Ten. At the time of the deal carriage agreements with cable companies in Big Ten states was a big deal. But not long after, the changing landscape seems to have weakened the geographic constraints with national streaming services taking the place of regional cable operators. It's still all about viewers and it appears, despite those schools being located in highly populated markets, the viewer numbers are nothing special. If the Big Ten were faced with the same decision on those two teams today, would they take them?
This is in contrast to USC, UCLA, Washington and Oregon. These teams generally get good ratings, although this year USC has not delivered as as many viewers as one would expect for such a strong brand located in a large city and state.
Total Revenues FBS 2022-2023 EADA
Rutgers...............$130,221,793
Purdue................$124,290,313
Maryland.............$121,183,392
Northwestern.......$117,587,514
Texas..................$261,353,404
Kansas................$205,747,275
Oklahoma............$183,919,881
TCU....................$149,297,918
Baylor.................$137,460,582
Texas Tech...........$123,551,688
Oklahoma State....$119,235,776
West Virginia........$103,142,400
Kansas State........$102,332,761
Iowa State.............$93,048,114
USC.....................$212,013,703
Stanford...............$179,645,688
Washington...........$154,849,477
UCLA....................$141,964,728
Arizona.................$138,761,638
Colorado...............$136,114,468
California..............$134,872,865
Oregon.................$132,359,145
Ranking the most-watched college football programs in 2023
The numbers next to each school indicate the average number of viewers per week for a 12-week season.
Streaming numbers are included if available. Games with no available data are counted as zero.
Which college football programs were most-watched in 2023?
- 11 Southern Cal — 2.83M
- Washington — 2.68M
- Tennessee — 2.67M
- Oklahoma — 2.40M
- 15 Nebraska — 2.39M
- Florida — 2.12M
- Auburn — 2.074M
- Oregon — 2.067M
- Texas A&M — 2.062M
- 20 Oregon State — 1.74M
- Mississippi — 1.71M
- Clemson — 1.70M
- Missouri — 1.63M
- Iowa — 1.60M
- 25 Utah — 1.53M
- Michigan State — 1.48M
- Wisconsin — 1.45M
- TCU — 1.42M
- Maryland — 1.41M
- 30 Minnesota — 1.37M
- Louisville — 1.36M
- Miami FL — 1.33M
- Duke — 1.32M
- UCLA — 1.25M
- 35 Kansas — 1.24M
- BYU — 1.21M
- Indiana — 1.18M
- Iowa State — 1.15M
- Oklahoma State — 1.14M
- 40 Arkansas — 1.13M
- West Virginia — 1.095M
- Navy — 1.090M
- Washington State — 1.08M
- Kentucky — 1.04M
- 45 Rutgers — 977K