‘Jumbled mess’: The Bidenomics brand leaves nearly everyone — including Biden — baffled
At the beginning, the president was reluctant to embrace the term, but he continues to make his economic policies central to his re-election pitch.
WASHINGTON — No one seems to like “Bidenomics,” the eponymous shorthand for Joe Biden’s economic policies — not voters, not Democratic officials, not even, at times, the president himself.
It’s a term that mystifies Americans and confounds even its namesake. “I don’t know what the hell that is,” Biden said in a speech in Philadelphia earlier this year.
In a September focus group with Pennsylvania swing voters, one participant told the research firm
Engagious that the concept was a “jumbled mess,” adding that “it’s really hard to explain.”
Biden is undeterred — at least for now. He has made the state of the nation's economy a central rationale of his re-election pitch, touting “Bidenomics” at events across the country. He talks about rapid job growth and billions of dollars in spending for roads, bridges and renewable energy projects on his watch.
Appearing in Minnesota last week, Biden described Bidenomics as “the American Dream” — twice in the same speech.
The trouble is, people aren’t buying it. Just as the phrase hasn’t caught on despite a low jobless rate, the underlying policies that Bidenomics purports to describe have left voters cold, polling shows.
A Gallup survey in September showed that 48% of adults rated economic conditions as “poor,” the highest share in a year.
A University of Michigan
monthly survey of attitudes toward the economy found that 20% of consumers expressed that their personal finances had deteriorated between Biden’s inauguration and September of this year.
More meaningful to Americans than the overall economic growth that
Biden celebrates may be the stubborn reality that average food prices in U.S. cities have risen 20% since Biden took office. Or that the average price for a gallon of gas is $3.44 — less than it was a year ago but still about one-third higher than the pre-pandemic level.
Inflation has been cooling, down from a 40-year-high of 9% last year to less than 4%, but memories of high prices remain all too fresh, economists say.
“We’ve had quite significant inflation reduction while maintaining a tight labor market,” Jared Bernstein, chairman of Biden’s Council of Economic Advisers, said in an interview. “And that’s been extremely welcome. At the same time, people want to hear about falling prices, because they remember what prices were, and they want their old prices back.”
Tethering the Biden name to a cluster of economic policies that may take years to fully kick in was a gamble from the start, Democratic strategists say. It personalizes economic conditions that are not necessarily under a president’s control.
“Whoever came up with the slogan Bidenomics should be fired,” said one Democratic strategist, who requested anonymity to speak more freely. “It’s probably the worst messaging you could ever imagine.”
It was actually the news media that first coined the term early in Biden’s presidency. When Biden and his advisers discussed whether to embrace it, the president was initially reluctant, two people familiar with internal White House discussions said. He worried that “Bidenomics” could backfire against him if the economy were to sour, one of the people said.
“I can understand that,” Rep. James Clyburn, D-S.C., said when asked about Biden’s unease with the term. “I don’t like it either.”
The people that he [Biden] stands for don’t deal with economics,” added Clyburn, whose endorsement of Biden before the 2020 Democratic primary in South Carolina revived his candidacy and propelled him to the party nomination. “They deal with day-to-day issues. They have to educate their children and feed their families and develop their communities — and that doesn’t sound like ‘Bidenomics.’”
Maybe the only ones lapping up the term are Biden’s opponents. Republican candidates seem unified in the conviction that “Bidenomics” is a winning argument — for them. Rep. Dean Phillips, the Minnesota Democrat who launched a primary challenge to Biden last month, has placed Bidenomics in his crosshairs.
Speaking to reporters recently on his campaign bus in New Hampshire, Phillips said that “people are suffering and they don't give a hoot about monikers and names and taglines. ... I would just ask the American people, how are they doing? And the truth is, they’re really struggling.”
As often as Biden trots out the term, he has yet to give it a succinct definition. Bidenomics may be the American dream, but it’s also “about making things in rural America again,” he told the audience in Minnesota.
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At the beginning, the president was reluctant to embrace the term, but he continues to make his economic policies central to his re-election pitch.
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