I disagree. The isu game is a non-conference matchup featuring two schools from Iowa. Period. It is not Bedlam nor even Clemson versus South Carolina. It is not even Michigan going up against MSU due to the fact that being a conference game with real consequences at stake (and most everyone will agree that the single most important game for UM is not the in-state rival.)
You are right, it isn't any of those, nor is it Bama/Auburn, Florida/Florida State, Mich/OSU. What is your point? I said as much in my post, there are a handful of "important" rivalries, and really Michigan/MSU is not that big of a deal nationally, it is a big deal for the schools, for the state, and obviously within the conference.
Makes one wonder how it is that the State of Pennsylvania survives at all?
I'm not sure what you think this means, let alone proves. PSU played Temple, it was a big deal this year for those schools within that state, but the State of Pennsylvania has more than 3 Universities and has 6x the population of Iowa. They even played it at Temple.
I live in central Iowa and the Iowa-isu game is not a topic of angst/discussion/consideration throughout the year. It is not even of primary importance long into the season. What it is is something that is overly hyped by print and broadcast media for a week or two prior and for less than that afterwards due to the ongoing nature of both institutions continuing to play their respective schedules.
Are you still hearing/reading a tremendous amount of material related to the recent basketball game in Ames? I'm not seeing it.
This is just lies, delusion, whatever. It is big all offseason, it is big all preseason, it is big right up through the game and the weeks right after. Is it as big for the remainder of the season? Of course not, and none of these rivalries really are ... the "big" ones are just later in the season changing when you actually think about them. You move on to your next opponents. I think really the gripe comes from ISU fans "hanging their hat" on it far longer than Iowa fans do. ISU got beat fairly soundly and Iowa fans (undefeated, and continued winning) moved on, and ISU fans basically "shut up" about it. Reverse the outcome and ISU fans would still be singing from the rooftop (see 2002).
It isn't a "media" invented thing, but the media definitely pushes it .... because it is what Iowans want to see/hear/talk about. I guarantee there are more radio call-ins for that game than any other. Is a year like this one an anomaly? Yes, naturally, people (Iowa fans) have been extremely excited since about week 9/10 leading to a lot of non-ISU talk. That doesn't mean it isn't a "big" game in the state.
If you truly are claiming that you live in central Iowa and people don't talk about this game incessantly leading up to the season and through the game, with bragging by the winner afterwards, well, you are full of shit.
This past season was a perfect example of how Iowa is perceived nationally. When Iowa was continuing to win week by week by week and appeared in the rankings, many of the national 'experts' downplayed that other team from the Big Ten. As the winnowing of undefeated teams continued and Iowa was still winning, more and more attention was gained on a national scale (still not saying all were firmly in Iowa's corner because they were not). By week twelve/thirteen of the season, even some of the most staunch doubters of Iowa were taking closer looks, becoming much better informed and adjusting their opinions of Iowa to more favorable status.
That national perception won't change with nearly anybody Iowa schedules, to believe otherwise is delusion. Scheduling Virginia or Vanderbilt, Washington, Arizona (see, we went down that road and with ASU), Arkansas, or anyone else is not changing this "national perception" so many people pretend a) exists and b) makes a difference or c) can be changed.
Will scheduling Alabama "improve" things, duh, of course. That really isn't the debate here.
Yes, Iowa is a small populated state unlike most of the others in the Big Ten footprint. But, Iowa is not so unlike teams from Wisconsin, Michigan, even Nebraska that they cannot gain recognition and acknowledgement on a wider scope. 2015 is evidence of that. To deny that is just not being realistic.