It actually looks pretty cool to me...
Here is a video from when they did it at VT:
Anything that brings fans is good, but I don't get why this looked any cooler than any other well-attended wrestling meet. Because of the tiered seating?
Obviously wrestling outdoors is very different for many reasons, one that it is outdoors, which is unusual for wrestling, and two that it could fit a few more fans. Stephens would be more intimate but not much different than Hilton, would it?
I'm not against it, but it appears to be Dresser acknowledging the hurting fan base currently. Hopefully he can use events like this to boost attendance in general and not have to stoop to this.
Iowa wasn't stooping to anything with Grapple, to suggest it is a "pr stunt" of some sort of equivalence is nonsense.