I'm sure the comment was made in jest. However, I'm not a huge fan of NIL. That being said, NIL is good for Iowa Women's basketball even if it might hurt MBB or Football until someone steps in and puts some real guidelines in place.
I would think Maddyn would fare much better at Iowa NIL wise because of Chad's connection to Iowa Football. The draw on the family name will appeal to local businesses, particularly in The Corridor area. And if those businesses could manage to set up some father-daughter endorsements, she has a great shot of breaking 7 figures.
I could see a company like Scheels, for instance, forking over big bucks for a Greenway family commercial.