But that's not how it was presented.Or you can show the stages up to the finished product.
There were pictures put out of the facility while it was being built.
It was '"dirty", hadn't been swept or vacuumed, because it was a work in progress.
When the picture with the mats came out the project was not finished yet.
It was just an update on the progress and showing things are getting close to being done.
Argue all you want, but when those pictures dropped with "It's been a long time coming!" as the title it doesn't say to me "to be continued..." they presented it as a finished product. Carpet vacuumed, walls painted, amazing lighting, pristine equipment, but 5000 nasty ass foot prints across the ONE thing people want to see.
Point is, when you're in that position you control EVERY SINGLE ASPECT of the release, so don't cut corners. Make it perfect to blow the socks off every single person that sees it.
Marketing 101.
I did two years with the Center for Media Production crew (now called Digital Media Services) that does the official content release for the university. They weren't involved with any of the PR for this and I guarantee you they shit a brick when they saw it.