Because journal articles are documented science, not memes, and are reviewed by actual researchers in the area. And if they are determined to be inaccurate/wrong, they get retracted.Without getting into the specific discussion you have going, I'd like to make 3 points.
1) Why does there need to be a journal article
Do you not understand this aspect of the scientific process? You sure as shit don't seem to understand much "finance", either....