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SWARM CEO Brad Heinrichs Interview. 20% of SWARM Beer SALES & 25% of Vodka SALES goes to SWARM. Says they need 10,000+ paying members; they're @ 1,800

Clown U is stealing all of @Tx_Hawk 's ideas

note that the $$$ is going to both the Clown Athletic Dept and to a collective




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Not really though, the University just approved beer sales. Aramark chooses which ones.
According to a 2021 article from the DSM Register, the university has a contract with Anheuser Busch which is why there is Bud Light and Busch Light offered at games. According to the same article, the university and Aramark split the revenue brought in on beer sales.

So, the question is, who is paying for the Swarm beer to be at Kinnick? If it’s the university like it is for Anheuser Busch, then they are essentially contributing to paying their own student athletes. Seems like a sticky deal but what do I know.

Maybe the university could just write a check to The Swarm if they wanted - that feels like it would be no different than this situation. In this situation, it feels like the university is just laundering money through Exile by way of their agreement with The Swarm to pay their own student athletes.
 
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According to a 2021 article from the DSM Register, the university has a contract with Anheuser Busch which is why there is Bud Light and Busch Light offered at games. According to the same article, the university and Aramark split the revenue brought in on beer sales.

So, the question is, who is paying for the Swarm beer to be at Kinnick? If it’s the university like it is for Anheuser Busch, then they are essentially contributing to paying their own student athletes. Seems like a sticky deal but what do I know.

Maybe the university could just write a check to The Swarm if they wanted - that feels like it would be no different than this situation. In this situation, it feels like the university is just laundering money through Exile by way of their agreement with The Swarm to pay their own student athletes.
My guess is that the purchase is done on Aramarks license. The split is done on the backside by the bean counters.
 
Their NIL program is a joke. I think it’s bottom 10% in P5.
Yet they continue to sign basketball players who Iowa has heavily recruited. I am a member of Swarm and I wish there had been some way to designate the sport I would have had my funds go to. I realize that they are concentrating on football, but I sure would like to see the hoops program achieve something while I am still above ground.
 
Yet they continue to sign basketball players who Iowa has heavily recruited. I am a member of Swarm and I wish there had been some way to designate the sport I would have had my funds go to. I realize that they are concentrating on football, but I sure would like to see the hoops program achieve something while I am still above ground.

The Clowns have a billionaire supporting their men's basketball program; we don't. Like you mentioned, the SWARM CEO (@Tx_Hawk ) has stated that they don't currently have the funds to support men's BB like they want to/need to. To get your donation to go to men's BB, if has to be over a certain dollar amount (not sure what that amount is).

 
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It really is amazing the job @Tx_Hawk has done. If he had not stepped up and formed the SWARM Collective, would anyone have?
@Franisdaman—
I honestly don’t know the answer to this. I have yet to meet somebody that said “well if you wouldn’t have stepped up I would have done it.”

With that said, I’m no different or better than anybody on this board or anybody else. I’m just a Hawk fan/grad that has enough war scars to know a little bit about setting up and running a business…although an NIL business is not something I ever contemplating being involved with.

If somebody else out there thinks they can do better and others agree, I will be happy to turn over the reigns to them. I just want the Hawks to win…and for the Eastern Iowa community to prosper.
 
@Franisdaman—
I honestly don’t know the answer to this. I have yet to meet somebody that said “well if you wouldn’t have stepped up I would have done it.”

With that said, I’m no different or better than anybody on this board or anybody else. I’m just a Hawk fan/grad that has enough war scars to know a little bit about setting up and running a business…although an NIL business is not something I ever contemplating being involved with.

If somebody else out there thinks they can do better and others agree, I will be happy to turn over the reigns to them. I just want the Hawks to win…and for the Eastern Iowa community to prosper.
Brad

Thanks for stepping up. I think you have done a fantastic job working thru issues quickly. Anyone without your business experience would have no idea the effort required.
Couple questions:

Do you see a day where UI might allow a swarm donation to count as seat donation (maybe not all but a %)? With the increased TV $$ and sizable endowment it might make sense.

Sometimes there are legal problems hitting "partners" of the athletic department up for "donations" but it happens all the time in real business. My company consistently get asked and donates to foundations and other customer charities. Any chance this can happen with new leadership in the AD?

I've heard the marketing group in the AD is borderline worthless. You think the same and do you think new leadership might help there?
 
In Iowa are the SWARM membership dues tax deductible or just donations?

I don't suppose we will ever see any Swarm non alcoholic beverages (like soda)? Those Pepsi/Coke contracts are probably tightly written to exclude any other beverages sold at Kinnick.
 
@Franisdaman—
I honestly don’t know the answer to this. I have yet to meet somebody that said “well if you wouldn’t have stepped up I would have done it.”

With that said, I’m no different or better than anybody on this board or anybody else. I’m just a Hawk fan/grad that has enough war scars to know a little bit about setting up and running a business…although an NIL business is not something I ever contemplating being involved with.

If somebody else out there thinks they can do better and others agree, I will be happy to turn over the reigns to them. I just want the Hawks to win…and for the Eastern Iowa community to prosper.
Thanks for doing it! I finally joined about a month ago. I had donated to the players group last season and never really saw anything more from that group. Will be able to make a tailgate at the Marriott so should be fun. Will make an impression on my 9 year old son for sure for a future long term fan. He says he will drive me there to games when I get too old to drive.
 
In Iowa are the SWARM membership dues tax deductible or just donations?

I don't suppose we will ever see any Swarm non alcoholic beverages (like soda)? Those Pepsi/Coke contracts are probably tightly written to exclude any other beverages sold at Kinnick.

Does anyone have an answer to this?
 
Does anyone have an answer to this?
It states this…….

“Your tax-deductible gift is used to pair athletes with charitable work, engagement, and mentorship with non-profits in the community to
raise awareness and support for these charities.”
 
It states this…….

“Your tax-deductible gift is used to pair athletes with charitable work, engagement, and mentorship with non-profits in the community to
raise awareness and support for these charities.”

This doesn't answer my question. I completely understand that I can make a donation and it will be a tax write off. What I'm asking is if I can purchase the membership and have it be a tax write off? When you make a gift you typically don't get anything in return, the membership gives you perks.
 
This doesn't answer my question. I completely understand that I can make a donation and it will be a tax write off. What I'm asking is if I can purchase the membership and have it be a tax write off? When you make a gift you typically don't get anything in return, the membership gives you perks.
They have an email address to ask questions. Might say on their website. For $200 I don’t worry about it.
 
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