SWARM CEO Brad Heinrichs Interview. 20% of SWARM Beer SALES & 25% of Vodka SALES goes to SWARM. Says they need 10,000+ paying members; they're @ 1,800
- Thread starter Franisdaman
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Yes, CR area. Getting thirsty.
hope they sell it in Kinnick during FB game and in Carver for Men and Women's BB Along with wrestling and the other sports
if it tastes good it will sell itself. then other outlets will pick it up to sell in their stores,
if it tastes good it will sell itself. then other outlets will pick it up to sell in their stores,
So where can you get Swarm beer right now in eastern Iowa? I have family coming to visit me in 2 weeks, and I’d love for them to bring me a 6-pack, if I can tell them where to find it.
On May 16: SWARM Golden Ale will be available in late July in restaurants, entertainment venues, retail stores and in Exile Brewing Company’s taproom, according to the news release.
But now that it's already out at some establishments, it appears it will be in retail stores much sooner than late July.
I have to admit it was decent at the athletic club this last Friday.
I can see the future. It’s July 4 and I have some of this at 34 degrees. Gonna be great.
What did they buy this at? The Swarm doesn’t get any extra money if the retailer is gouging the customer.
Exile says the tall boys are available at the brewery right now and distribution across the state of Iowa will occur next week
12-packs (12oz cans) are coming shortly, too
$2.50 a tall boy is hardly gouging…
not when 20% of the sales price goes to the swarm.
Yeah, I never commented on the price (Cid did). I just showed a picture of what Exile was charging.
Here's a question for anyone on beer distribution & mark ups. Is this correct?
* Exile Brewing sells to distributors (at a mark up); SWARM gets 20% of these sales
* Distributors sell to retail stores (at a mark up)
* Retail Stores sell to their customers (at a mark up)
You were just the most recent reply, I was just too lazy to go back ha.Yeah, I never commented on the price (Cid did). I just showed a picture of what Exile was charging.
Here's a question for anyone on beer distribution & mark ups. Is this correct?
* Exile Brewing sells to distributors (at a mark up); SWARM gets 20% of these sales
* Distributors sell to retail stores (at a mark up)
* Retail Stores sell to their customers (at a mark up)
I have to admit; I have a lot to learn when it comes to how beverages are distributed. To get this this beer distributed to Hy-Vee stores outside of Iowa, I originally thought Exile Brewing (in Des Moines) would only have to get the beer to a Hy-Vee distribution center (in Des Moines) where Hy-Vee could then get the beer on trucks heading to Kansas City (so @kceasthawk can buy it), Minneapolis/St Paul (so @skydog0784 can buy it), etc. Apparently I thought wrong! LOL
Talked to a Waukee Hy Vee Beer & Liquor Department person and he thought they’d have Swarm the first full week of July, so hopefully by the weekend of the 8th. His words were two weeks and that was a call on Saturday (24th).
hopefully they can get it in Hy-Vees outside of Iowa (in Minnesota, Missouri, etc. )
Sounds like they’re coming out with a swarm vodka as well
Imagine if Brad had not stepped up. Would anyone have? And where would we be today?
Here's another money maker in the works; starts at $1,599 per person.
Hawkeyes SWARM Cancun - 2024 - Travel Leaders / Destinations Unlimited
Travel all over the world on our escorted group tours!
duagency.com
This is damn cheap and Las Americas is pretty nice hotel. I emailed the TA to see if that includes RT airfare.Imagine if Brad had not stepped up. Would anyone have? And where would we be today?
Here's another money maker in the works; starts at $1,599 per person.
Hawkeyes SWARM Cancun - 2024 - Travel Leaders / Destinations Unlimited
Travel all over the world on our escorted group tours!duagency.com
Yeah, its a light beer. I had a few the other night and enjoyed them. I’m sure what they were going for is a beer that you can drink a ton of at tailgates, 4th of July weekend, etc. as that makes more money for the Swarm. An IPA where you drink one per sitting isn’t going to generate as much money. I think they hit it out of the park really in matching what they were going for.
As you can see, they are barely able to brew enough to keep up with demand.
Are we gonna drink our way to a National Championship???
@EvilMonkeyInTheCloset
Are we gonna drink our way to a National Championship???
@EvilMonkeyInTheCloset
Any word on if/when they will post sales numbers? I think it would be interesting to see how the numbers look after a few weeks of sales. Not my type of beer but will definitely buy some during the season at kinnick/tailgating… good job SWARM!
$55 a case is crazy. They really messed up on the price point for a light beer.
From my understanding of beer distribution, there are 3 mark ups.
* Exile Brewing sells to distributors (at a mark up); SWARM gets 20% of these sales
* Distributors sell to retail stores (at a mark up)
* Retail Stores sell to their customers (at a mark up)
It looks like those are tall boys at $9.99 a 6 pack. That’s plenty reasonable for a craft beer.
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