out of the over 1 million living university of iowa alumni (guesstimate), the recent email says the collective grew by 1,200 members in the past year. I believe there was around 2,000 members prior to that--so im guessing less than 4,000 members total but not positive.
i am suprised that tens of thousands of people will pay money for season tickets, clothing, food/etoh, spend half a day at the game etc, but not pony up 20$/month (240$/year tax deductible) to join the swarm to potentially see an improved product on the field. if 20$/mo members increased to 20,000 members total, then they would collect close to $4million more a year to spend on NIL.