The idiot AD need to reseat CHA to surround the floor with students. Give them the best seats in the house, it’s their team and they need to own it if they are given these seats. Move the seniors higher up do they don’t have to walk further down the steps. Put suits up high where you have food and alcohol that is top shelf and craft beers with good food options.
Second, create an environment around the top of the concourse with great options for food and beverages, possibly food trucks outside the arena before the game and concert with heated, tented area.
Third, put a new arena downtown near the food and beverage district or build a new, smaller bball arena west of Finkbine with its own food and beverage district to create a reason for people to attend games while getting food and drink at the same time. Be a business man and create opportunities for people to want to attend games. Entertain them and give them a great experience. Barta needs to go to Green Bay to see how they’ve incorporated all of this around the football stadium. It’s not hard but he is an idiot.