So I watched this guy. Did you actually watch the whole thing?
He tries to explain behavioral economics evolution separate from physical/biological evolution using the same principles but what he ultimately describes is still physical/biological evolution.
Further, he asserts that behavioral traits are passed down (referring to genetics) while not distinguishing from learned behavior. What he describes is simply learned behavior - no explanation for genetic inheritance of behavior. It is all just learned behavior and he conveniently never uses the word “instinct.” No evidence for passing anything down therefore, the offspring must learn from scratch the same behavior by their elders.
He also asserts that animals in the wild can quantify themselves and then compare against other systems to make behavioral judgement.
Lastly, he asserts himself that there are “selfish genes” (his words) and that is incredibly counter-productive towards this argument.
Like many professors, he uses word salad to sound smart but ends up teaching nothing. I ended up feeling bad for the students that had to suffer through that lecture.
I would be very careful positioning genetic behavioral evolution ideas. That is how the Eugenics movement started over a hundred years ago. I don’t think you want to open that can of worms. If you follow this to its logical conclusion - that’s exactly what you will end up doing.
I will still assert that human beings display a certain instinctive morality and a sense of altruism from a very early age that is clearly not learned behavior. Science cannot account for this (yet).