I would also imagine that if the athletic department falls short of its fundraising goals, there is a potential that some programs, and some jobs, would have to be cut. As AD, Barta would likely feel that it’s his job to preserve those obligations.
That said, it might be worth evaluating the athletic department’s current list of priorities — that is a completely fair opinion. But until that it done, I wouldn’t guess that Barta would be enthusiastic about jeopardizing potential revenue streams. After all, as has been pointed out numerous times, Iowa is a small-market program. There are fewer revenue streams to tap into, compared to other places.