Exactly. You have no idea why the person might not have Iowa on his list. It literally could be something so dumb like his grandfather was denied admission in 1951 and the family holds a grudge. Without talking or even trying this would never come out.
Maybe he heard the women are bitches. You never freaking know what is going through their heads until you at least try and have a meaningful conversation.
Obviously there is a reason why he's not interested. Find the problem, overcome it, bingo, we have a recruit.
It's sales 101.
Sales is sales is sales. Different products, same game.