I would first tell him “thank you” for his great Hawkeye wrestling and coaching careers. Then I would give him some advice. This advice would not be about wrestler development or recruitment. I grew up as a very mediocre wrestler in rural Iowa. Tom knows more about wrestling in his little pinky finger than I do. However, I would give him advice about being the CEO of a high performing team or organization. I am the CEO of a large organization with over a 100 locations and 10,000 employees. I don’t tell you that last fact to brag. I tell you that because I do know something about organizational leadership and performance. If Tom can improve, it is in the CEO category of his job. Here is what I would tell him:
1) Define the culture. Culture is the most overused word but also the most overlooked when developing a team or organization. In the the short term fantastic athletes or a great idea in the business industry can beat a team/organization with a great culture. But, over time, it is the culture that creates a durable high performing organization. Having a great culture is not organic and does not happen on its own. The leader must be very intentional about setting core values, which lead to the culture. Then the leader must “walk the talk” every day.
I am not close to the wrestling room, but the Hawkeye wrestling culture is not clear to me. If I had to guess, I would define it as “hard work and intensity”? Certainly not bad values, but is that the culture that will attract new recruits? Is that the culture that will promote success over time? I sometimes think our wrestlers are actually too intense about winning and at times tentative because of it. I will never forget Gilman dropped a quote his senior year about “he wrestles everyone like they are trying to take his livliehood away”. We all celebrated the intensity on this board. But, when a 20 year old kid thinks like that they are likely to show up at nationals tighter than a drum. I think that is what happened. Anyway, Tom needs to clearly define the culture through core values, constantly talk about those values, put those values up in the room and on TShirts, and then be consistent with those values over time. I think Spencer Lee in many ways empitomizes the culture that we want. But, you can’t let a specific team member define the culture because team members come and go. The cultural clarity has to come from Tom.
By the way, as much as I hate to admit this, Cael has done a masterful job at this and I think this is the real difference between PSU and other programs right now.
2) Keep the past relevant. The biggest asset of the Hawkeye wrestling program is its past. Right now freshman high school wrestlers never saw Dan Gable wrestle or coach, never saw Tom Brands wrestle, and probably don’t even remember the Hawks ever winning a team national championship. We need to keep telling the history of the program and get great Hawks of the past front and center of the program. I spit up my coffee the other day when I saw a video on social media with several Hawkeye wrestling greats talking about Dresser being the guy to transform ISU wrestling. ISU is now leveraging our past! I’d get Lincoln and all of our other greats up in front of fans, recruits and on social media as often as possible.
3) We need a special event. I honestly feel like we waste the beginning of our schedule every year. We have the best facility and best fan base in the country. We could create an event that is like August and the Masters to the PGA tour. Create something big. Invite the best 3 non Big10 teams every season to a duals event. Make a big deal about it. Bring back past great Hawkeye wrestlers for the event (see point 2 above). Bring recruits to the event. Make the event so special that every wrestling team wants to be a part of it. I think this event could attract ESPN coverage. I know Tom’s philosophy is to ease his wrestlers into the season, but I think the upside is just too tremendous.
4) Be prepared for public speaking. Okay, this gets a bit more critical. I think we all love the brutal honesty of how Tom Brands gives interviews. But, this sometimes leads to rambling, no clear message, and he looks unprepared. For a guy that is hyper prepared for everything in his life, he obviously gives no prep to public speaking. You can’t just say “our guys need to wrestler harder” and then ramble on after every meet. The blue chip wrestling recruits are different today. Unfortunately, many of them come from wealthier families that can afford to put them in wrestling clubs and fly them around the world for wrestling events. Those recruits and their families watch all of these coaching sound bites on FLO and YouTube to evaluate the coaches. While I encourage Tom to keep his honesty, I would also encourage him to whenever possible talk about the Hawkeye culture (see point 1 above) and have some key bullet points or themes that he wants to get across to recruits. As much as I really don’t like Tom Ryan, he is the master at this. He never wastes a public speaking opportunity. And, whether we like it or not, we are a sound bite world now. My kids watch hours of 6 minute YouTube videos. You have a short window to touch these kids and you can’t waste it.
I’ve got a long list of other ideas, but my fingers are getting sore and I am sure you are getting tired of reading this. All just my $.02. I may be way off. I am proud of Tom, our current wrestlers, and our fantastic history. I am proud to be a UI alum. All of this is meant to be constructive feedback and not negative criticism.
1) Define the culture. Culture is the most overused word but also the most overlooked when developing a team or organization. In the the short term fantastic athletes or a great idea in the business industry can beat a team/organization with a great culture. But, over time, it is the culture that creates a durable high performing organization. Having a great culture is not organic and does not happen on its own. The leader must be very intentional about setting core values, which lead to the culture. Then the leader must “walk the talk” every day.
I am not close to the wrestling room, but the Hawkeye wrestling culture is not clear to me. If I had to guess, I would define it as “hard work and intensity”? Certainly not bad values, but is that the culture that will attract new recruits? Is that the culture that will promote success over time? I sometimes think our wrestlers are actually too intense about winning and at times tentative because of it. I will never forget Gilman dropped a quote his senior year about “he wrestles everyone like they are trying to take his livliehood away”. We all celebrated the intensity on this board. But, when a 20 year old kid thinks like that they are likely to show up at nationals tighter than a drum. I think that is what happened. Anyway, Tom needs to clearly define the culture through core values, constantly talk about those values, put those values up in the room and on TShirts, and then be consistent with those values over time. I think Spencer Lee in many ways empitomizes the culture that we want. But, you can’t let a specific team member define the culture because team members come and go. The cultural clarity has to come from Tom.
By the way, as much as I hate to admit this, Cael has done a masterful job at this and I think this is the real difference between PSU and other programs right now.
2) Keep the past relevant. The biggest asset of the Hawkeye wrestling program is its past. Right now freshman high school wrestlers never saw Dan Gable wrestle or coach, never saw Tom Brands wrestle, and probably don’t even remember the Hawks ever winning a team national championship. We need to keep telling the history of the program and get great Hawks of the past front and center of the program. I spit up my coffee the other day when I saw a video on social media with several Hawkeye wrestling greats talking about Dresser being the guy to transform ISU wrestling. ISU is now leveraging our past! I’d get Lincoln and all of our other greats up in front of fans, recruits and on social media as often as possible.
3) We need a special event. I honestly feel like we waste the beginning of our schedule every year. We have the best facility and best fan base in the country. We could create an event that is like August and the Masters to the PGA tour. Create something big. Invite the best 3 non Big10 teams every season to a duals event. Make a big deal about it. Bring back past great Hawkeye wrestlers for the event (see point 2 above). Bring recruits to the event. Make the event so special that every wrestling team wants to be a part of it. I think this event could attract ESPN coverage. I know Tom’s philosophy is to ease his wrestlers into the season, but I think the upside is just too tremendous.
4) Be prepared for public speaking. Okay, this gets a bit more critical. I think we all love the brutal honesty of how Tom Brands gives interviews. But, this sometimes leads to rambling, no clear message, and he looks unprepared. For a guy that is hyper prepared for everything in his life, he obviously gives no prep to public speaking. You can’t just say “our guys need to wrestler harder” and then ramble on after every meet. The blue chip wrestling recruits are different today. Unfortunately, many of them come from wealthier families that can afford to put them in wrestling clubs and fly them around the world for wrestling events. Those recruits and their families watch all of these coaching sound bites on FLO and YouTube to evaluate the coaches. While I encourage Tom to keep his honesty, I would also encourage him to whenever possible talk about the Hawkeye culture (see point 1 above) and have some key bullet points or themes that he wants to get across to recruits. As much as I really don’t like Tom Ryan, he is the master at this. He never wastes a public speaking opportunity. And, whether we like it or not, we are a sound bite world now. My kids watch hours of 6 minute YouTube videos. You have a short window to touch these kids and you can’t waste it.
I’ve got a long list of other ideas, but my fingers are getting sore and I am sure you are getting tired of reading this. All just my $.02. I may be way off. I am proud of Tom, our current wrestlers, and our fantastic history. I am proud to be a UI alum. All of this is meant to be constructive feedback and not negative criticism.
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