We have season tickets and I go to the home games, but the reduction in attendance is complicated. For whatever reason, students don't want to go to the games. When we walk from downtown Iowa City to the stadium the morning of a game, we pass literally thousands of Iowa students, dressed in black and gold, going DOWNTOWN to watch the game. They do that because downtown is a big party where they can watch the game, eat, drink, and hang out. They are Iowa fans and they are behind the team, but the downtown experience is more exciting than being at the game. It is not about Wi-Fi, it is about ALCOHOL. Downtown they can drink, in the stadium they cannot. When I was a student at Iowa, we could drink alcohol IN THE STADIUM. Big difference. Students just aren't going to the games any more in large numbers. That really affects the attendance.
The other season ticket holders not renewing? It's a combination of cost; ease of watching on TV in HD; and the fact that Iowa really hasn't been very good since 2009