What would you consider the next level?
Winning the West every 3-4 years. Averaging 9 wins per season. COMPETING in New Years Six or higher-level bowl games against top-4 teams from P5 conferences. Yes, Iowa has played several of them, the last time they were competitive in one of them was 2010.
This all requires better recruiting. I believe the 16-18 classes were a big step in the right direction. 19 is still TBD.