I don't think he is.
What Steveson did didn't drum up any new fans and only mildly solidified the ones that he already had.
Personally, I don't think it was a well-played move by him and his marketing would have grown (even if just marginally) by going back for his senior, regardless of the school being Iowa or Minnesota.
Instead he swindled Iowa, Minny, and the entire collegiate fanbase and took them for a fruitless month long joyride that no one enjoyed but him.
Tbf - he's probably fortunate that his acting and charisma is so shitty that he didn't generate even more enthusiasm and interest in his decision. Had that happened he'd probably alienate even more collegiate fans.
Instead the worst case scenario played out: no one gives a f*ck and there's very little traction for his debut this weekend.
People can take it seriously because those people think he's wasting an opportunity to perhaps be the greatest American wrestler, instead he's going to be just another cog in the fake wrestling machine.
That pathetic notion deserves some frustration, at least for a few minutes.
BTW my frustration ended minutes after his decision. I won't watch another thing he does unless it's on a REAL mat. Because, what's the point?