Wade, seriously not trying to sound like a Richard here, but help me with the math (cuz I'm not sure on some of it):
So the Swarm membership is $20 per month, $240
I just looked at available tickets and $690 for a pair of the cheapest, plus $100 for seat backs.
Now, without looking at the travel, parking, tailgating, apparel, etc., that's $1,030.00. I know there are the priority points things and other stuff, so others could help out with additional associated costs.
Everyone's disposable income is unquestionably theirs to spend how they wish, but now folks are supposed to chip in more so they product they're spending a grand on doesn't suck? I TOTALLY understand what you're saying and it's very most likely true. I just think folks--like myself--will choose to not pay as close attention as we have for our lives up to this point if we're supposed/expected to pony up money to be competitive. Would it be better to give the $790 for tickets to the Swarm and just watch on TV?
Again, I'm not faulting your sound logic, or Brad doing the Swarm or anything else other than the path that led us to where we are, and the fact that we are indeed here.
You don't sound like a Richard at all, these are the questions all of us longtime college sports fans have to process in this strange new era. I'd say everyone struggles with the threshold questions such as:
Aren't these amateur (non-professional) student-athletes?
Is the concept of amateurism and/or college sports as we know it dead?
Are student-athletes now (or will very soon become) employees given this pay structure in place?
NIL had/has good intentions, but it's caused a fundamental shift in the college experience for student-athletes. You have kids doing everything they can to increase eyeballs on their twitter/instagram, etc. because that means more money in their pocket as they become more bankable (see: Angel Reese from LSU, she's probably building lifelong, if not generational, wealth from her increased visibility the last 2 months). I mean there even are multiple sites that track NIL-value for certain student-athletes. Couple this with the ease of gambling now, and we have the wild-West in college athletics.
At some point, the structure of NIL will get clearer, and the free agency will probably be reigned in a little bit, but overall the concept of paying student athletes is here to stay, I think that's irrefutable. It's completely understandable why so many of us have a very strong aversion to this new world, it seems to undercut what we love about college sports, where athletes play for the name on the front of the jersey rather than the name on the back. I guess all I can say/hope is, at some point this will get reigned in a bit (maybe 1 unencumbered transfer and then you have to sit out a year, caps on the amount a player can receive, etc. ), not to mention the vast majority of student-athletes aren't getting these huge sums of money, just some "nominal" compensation for the blood, sweat, and tears they put into college sports (as an aside, I know many football walk-ons for example who worked their ass off for many years proudly representing U of Iowa, paid their own way, have lifelong nagging injuries, and I think they are deserving of compensation for all of that).
Regarding your Swarm comments, the lowest level of Swarm contribution could be $200 for a one-time payment, or $240 at $20/month, then any amounts higher, and this is for the charitable side. Then you have the arm of Swarm where businesses can make larger deals directly with the student-athletes, and this is where the big bucks are for some of the more well-known players.
As to the math, most of the money you're talking about is necessary for athletic department operations. Of course, these budget numbers keep growing so they keep asking for more and more from all of us (despite the monstrous tv deals, etc), and it can start to feel like too much rather quickly. The money to Swarm on the other hand, goes directly to the student-athletes (rather than paying for upgrades to the troughs at Kinnick via the athletic department budget), provided they do some charity work and other Swarm activities.
Brad at Swarm is likely hundreds of thousands "in the hole," all for the benefit of Iowa athletics. It's an unbelievable time and money commitment, when he's got plenty on his plate. Folks that are skeptical seem to be more focused on this whole concept in the abstract (both NIL and 501c3-skepticism), rather than look at the Swarm and the people behind it specifically. Brad has been extremely open about the whole process and the difficulties related to fundraising and educating the general public. All of that said, I think Swarm has launched into this wild-West about as good as can be expected (and I'd guess much better than the vast majority of major universities around the country).
And that is the longest message board post of my life, so if you made it this far, congrats and TLDR please support Swarm if you can.
Go Hawks