So for us beer drinkers with a political bent; can we get Swarm beer sold at Kinnick to replace Bud Light. My apologies if this question has been asked. I was too lazy to read four pages of posts.
SWARM CEO Brad Heinrichs Interview. 20% of SWARM Beer SALES & 25% of Vodka SALES goes to SWARM. Says they need 10,000+ paying members; they're @ 1,800
- Thread starter Franisdaman
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So message received. Drink more beer. I'm good with it if it's for the football team. I'm willing to sacrifice my liver.
I love when I have an excuse to drink
political or not...you'd think it would be a no-brainer to have a brand involved with program support sold at the stadium
I think the point is that the “not a real fan” narrative is turning the Swarm into a wedge issue. And it’s not helping the cause.
There’s lots of ways to be a great fan. Supporting the Swarm is one way, but not the only way.
SWARM Golden Ale will be available in tap room and on store shelves by late July, per release.
20% of SALES will go to the SWARM collective.
Swarm Golden Ale will be available for fans to purchase in retail stores, restaurants, entertainment venues, and the taproom at Exile Brewery in Des Moines.
Exile Brewing Company is a locally owned, family business. Every drop of their beer is brewed, bottled, kegged, and canned at their historic brewery in downtown Des Moines.
Maybe. It’s been less than a year since they’ve been operational. Hopefully, they’ve spent some time creating a good marketing plan they can roll out in months ahead, especially when football starts. They need to get control of the narrative, and then blast the fan base with it. Make it a positive thing. Not something fans fight about on message boards. 😉
Thanks I didn’t see that in any of the articles I read.
I doubt they will sell it in Kinnick because that cuts into the beer sale revenue and profits.
you're very welcome
i think they are close to being done with perfecting how it will taste
it will be interesting to see where you can buy it; I really hope Hy-Vee carries it so that you can buy it in a total of 8 states
I want to see if my golf club can get it. We have Ruthie.
We will be advertising in Kinnick this year. We actually advertised last year too. I had to pay quite a bit for it (I did it out of my own pocket because I couldn’t stomach to use sonar dollars for this).
I will let you know on May 24th after my meeting w Aramark and Athletics.
I wouldn’t worry too much about using donor dollars for advertising. It’s in donors’ best interests for the Swarm to be viable, and it can’t be viable unless people know what it is. And people won’t know what it is unless you advertise.
Conversely, you could work out a deal with a handful of major donors that their gift covers overhead costs like advertising. That way, you can accurately tell all your other donors that 100% of their gifts will go to athletes.
As Obama said about Joe.
“Don’t underestimate Barta’s ability to f*#% this up.”
But seriously this brilliant idea. And good choice playing to the masses with the Ale. I’ll be disappointed if at least 70% of tailgaters aren’t drinking it.
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When does the beer come out again? My bride and I had a good idea last night and we want to plan something around the availability. Thanks in advance!
Should be in stores in mid to late July...we will definitely have a couple of SWARM parties to commemorate the occasion.
SWARM will be getting 20% of sales.
Sorry if this is a dumb question but, just to be clear, does this mean that:
* In restaurants or at venues (like Kinnick), if we buy a $7 pint, SWARM gets $1.40?
* At Hy-Vee if we buy a case for $25, SWARM gets $5?
The reason I ask: the "sale" could be what Hy-Vee orders from the brewery, which might be at, say, $15/case (and then they mark it up to say, $25), so then SWARM would only be getting $3/case instead of $5.
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My guess is, it’s based upon what exile gets from its distribution network. It would be close to impossible, I would think, to track what everybody is selling it for.
Based off of Exile’s current beer prices, does anyone expect a huge rush of people buying $50 cases of Swarm beer?
agreed, but it makes a big difference in the the size of the check SWARM would be getting
I think it could be substantial,.. if the beer is actually good it will be substantial.
I heard that from no less than Tyrone Tracy who said, and I paraphrase, "The NCAA has to do SOMEthing, it's already out of control NOW".
From Big Brothers/Big Sisters of Johnson County:
Looks like it’s $7 more per 12 pack than Coors, Bud or Miller. That’s what you’d expect for any halfway decent craft beer.
If it’s decent, I’ll gladly support the Swarm this way rather than a $25 a month donation.
We bought Hawkeye Vodka before so I don't think it'll be a problem.
It'll be bought by folks to help the kids out.
Yesterday Brad said they get 20% off the price that it is sold for at the store
NATIONAAAAAAALLLLLLLLLLLL CHAMPIONSHIP!!!
