Salaries are generally not paid out of school funds same with endzone renovations.You know this type of attitude is total bullshit right? Small colleges build their entire business model around student athletes and there is zero outside revenue. The tripping block you are getting caught on is the salary expense of the adults that somehow just need to make 3m a year as the head coach and 800k as an assistant coach. Coe college has a swim team but Iowa does not...what a truly ****ed up situation where Iowa is claiming poverty while paying how much to coaches? We have become so accustomed to the bullshit coming out of athletic departments that we believe a head football coach is worth 3m a year because of revenue. Would the fans stop being fans if our coach was paid 500k a year along with every other coach in the country? Nope. Why is the free market such a great deal for those coaches but somehow these young men are scum for demanding access to same market? Tell me as dabo makes 9m a year and archie gets 10m for getting fired....which market would demand their services without the universities and student athletes that employ them?
You know why? Because this is the same bullshit argument management has always used against labor that they don't want to pay while lining their own pockets. It is a bullshit argument and the sad part is the vast majority of fans buy into the lie that these people are worth what they get paid. Pull the curtain back and take a real hard look and ask why exactly these people should get paid more than the surgeons in the University hospital. By the way the hospital on our campus dwarfs athletics in terms of budget and revenue.
Let's stop the lies surrounding all of this. The purpose of a university and by extension any program associated with a university is primarily the advancement of knowledge and the development of people seeking that knowledge. Most of those people are young including these student athletes. That a couple sports can generate billions of dollars is wonderful but let's stop pretending that any of these coaches are worth 9m a year. The revenue generated wouldn't exist without the universities. Pay those coaches a nice salary well above what normal people make but truly that revenue belongs to the universities not the athletic department like it is some sort of separate entity. Stop spending 90m dollars on an end zone renovation and then cry about bit having enough money. Booster money can be directed and those schools that have that should absolutely do that bit tv and gate revenue or merchandise revenue? That belongs to the schools and should be used to first underwrite and endow the entire athletic mission not just give coaches more and more and more. It should second be used broadly to assist with the primary mission of the University
Lets' not pretend these kids are not getting paid. They are and for the most part they are overcompensated.
Do the math: 180,000 scholarship athletes in the NCAA at and average of 75-100k per athlete is a lot of money. NIL will kill the lower end sports. Why did sports get cut in one year? Because there isn't as much money as people think there is.
Do coaches get overpaid. YES. all of them. But if you are worried about a coach overseeing a hundred million dollar sport like football is making millions, you should be really worried about the CEO's salaries.