How many of these deals are contingent? That's the big question. If it's all guaranteed money before they've even registered for Freshman Orientation, then we're doomed.
But we may be able to salvage college athletics if these deals are structured so that you get paid IF you start X number of games, put up X stats, play X number of snaps, win X number of games, etc. And if you don't...
Just think of how many recruiting misses there are every year with every team. If/when these big-money guys coming out of HS turn out to be massively expensive busts, those corporate dollars will dry up fast. Remember, this is the reason the NFL restructured rookie deals. Owners got tired of having some worthless rookie first-rounder on their roster making more than hall-of-famers like Brady, Manning, Big Ben, Rodgers, Brees and others who won Super Bowls and MVPs and set all-time records.
Eventually the market will self-correct. We can only hope college football still resembles its current form by the time that finally happens.
But we may be able to salvage college athletics if these deals are structured so that you get paid IF you start X number of games, put up X stats, play X number of snaps, win X number of games, etc. And if you don't...

Just think of how many recruiting misses there are every year with every team. If/when these big-money guys coming out of HS turn out to be massively expensive busts, those corporate dollars will dry up fast. Remember, this is the reason the NFL restructured rookie deals. Owners got tired of having some worthless rookie first-rounder on their roster making more than hall-of-famers like Brady, Manning, Big Ben, Rodgers, Brees and others who won Super Bowls and MVPs and set all-time records.
Eventually the market will self-correct. We can only hope college football still resembles its current form by the time that finally happens.