WIth how conference re-alignment has progressed and focus on TV markets and TV money, I've been growingly concerned that Iowa could ultimately land in a conference populated with other low population midwest state based universities . . . Iowa State, Kansas, Kansas State, Nebraska, South Dakota, South Dakota State, North Dakota.
What loyalty to Iowa will USC and UCLA bring to the table?
What loyalty to B1G tradition does Rutgers and Maryland bring to the table?
What loyalty to keeping the original 10 does PSU insist upon?
At what point does Michigan and Ohio State say . . . "wait, why are we sharing equally with the rest of this conference?"
Just start looking at the size of TV markets. Start ranking what each B1G university brings to the conference revenue table. Where does Iowa sit on that list?
Then look at alumni bases. Where does Iowa sit on that list?
NIL doesn't help. ADs now compete with players for donors' money. If less money is coming in via donors, ADs need to increase other revenue streams. Michigan, Ohio State and Penn State can offset loss of donor contributions (money going to players via NIL collectives) by demanding larger B1G shares or sharing B1G revenues with fewer teams.