Not sure what population in college towns has to do with it, but what I read on here (I have little first hand knowledge), YES those programs do have more money to throw at recruits. The bulk of the NIL at Iowa goes to Kirk, and he still can't find a QB.
Larger populations = more to do, socially / recreationally w/ more like-minded people. I've heard for years 'can't recruit to Iowa City b/c cornfields, hicktown, out in the sticks', etc. Fallacy.
As to NIL, basketball @ ISU, Purdue and Illinois is a lot more competitive and entertaining. Look at the atmosphere. Fans at those schools probably happy to help keep that going.
Here's one for you....
'Why is NIL so poor at Iowa compared the the Big 3 above?' If you look at total revenue you'll notice
Iowa is 21st out of ALL the conferences in total revenue. And 1/2 of the ones ahead of Iowa are in the SEC. Top 25 and a major reason why Iowa will be part of the P2 that's coming.
You're on here and can surely see the number of fans that are tired of the condition of the football and MBB programs. Yet, Iowa still brings in the $. Fans are still invested and desirous of a highly competitive program in both. Look at the excitement for WBB at Iowa.
Total Revenue FBS 2022-23 EADA:
Big Ten
Ohio State............$249,698,974
Michigan..............$206,514,688
Penn State...........$201,533,972
Nebraska.............$197,009,548
Wisconsin............$190,554,690
Iowa...................$166,886,577
Michigan State......$149,254,610
Indiana................$143,221,485
Minnesota............$136,614,891
Illinois.................$134,767,269
Rutgers...............$130,221,793
Purdue................$124,290,313
Maryland.............$121,183,392
Northwestern.......$117,587,514
Big 12
Texas..................$261,353,404
Kansas................$205,747,275
Oklahoma............$183,919,881
TCU....................$149,297,918
Baylor.................$137,460,582
Texas Tech...........$123,551,688
Oklahoma State....$119,235,776
West Virginia........$103,142,400
Kansas State........$102,332,761
Iowa State.............$93,048,114
Conference USA
Rice..........................$51,832,652
North Texas...............$50,339,520
Texas-San Antonio......$44,777,300
UAB..........................$42,530,724
Florida International....$41,445,861
Florida Atlantic............$39,202,450
NC-Charlotte...............$38,472,125
Middle Tennessee.........$35,578,198
Texas-El Paso..............$30,697,874
Louisiana Tech.............$27,808,448
Western Kentucky........$25,400,653
Independents
BYU......................$106,430,702
UCONN...................$83,120,168
Liberty....................$62,539,066
UMASS....................$47,604,239
New Mexico State......$35,828,331
Mid-American
Western Michigan.......$40,804,290
Miami.......................$39,126,336
Central Michigan........$35,740,895
Eastern Michigan........$35,555,897
Toledo.......................$34,919,422
Kent State.................$33,308,164
Buffalo......................$30,478,190
Bowling Green............$30,310,123
Ohio..........................$30,138,630
Ball State...................$28,979,328
Akron........................$28,265,821
Northern Illinois..........$24,692,669
Mountain West
San Diego State..........$96,611,757
Colorado State............$61,535,599
UNLV..........................$57,517,603
Boise State.................$52,634,912
Fresno State...............$51,120,332
Hawaii........................$50,588,554
Nevada.......................$49,524,849
Wyoming....................$47,746,153
New Mexico.................$46,655,963
Utah State...................$45,575,192
San Jose State.............$43,937,589
PAC 12
USC.....................$212,013,703
Stanford...............$179,645,688
Washington...........$154,849,477
UCLA....................$141,964,728
Arizona.................$138,761,638
Colorado...............$136,114,468
California..............$134,872,865
Oregon.................$132,359,145
Arizona State.........$128,265,591
Utah.....................$111,483,459
Oregon State...........$97,792,784
Washington State.....$79,015,052
Southeastern
Georgia................$210,108,069
LSU.....................$200,476,979
Texas A&M............$194,254,820
Auburn.................$192,658,903
Tennessee.............$191,271,254
Alabama...............$191,190,486
Florida..................$176,795,879
Arkansas...............$170,990,473
Kentucky...............$166,423,002
South Carolina.......$160,420,147
Mississippi.............$136,764,296
Vanderbilt..............$125,133,666
Missouri.................$124,293,939
Mississippi State......$115,664,788
Sun Belt
James Madison..........$57,767,541
Old Dominion............$48,623,590
Marshall...................$43,778,074
Texas State...............$42,700,888
Louisiana..................$38,961,026
Appalachian State......$38,816,356
Georgia State............$38,421,792
Coastal Carolina.........$38,153,878
Georgia Southern.......$35,614,506
Troy..........................$28,800,917
South Alabama...........$28,658,603
Southern Mississippi....$27,676,039
Arkansas State...........$24,654,674
Louisiana-Monroe........$18,518,405
American Athletic
Central Florida........$88,199,644
SMU......................$86,044,162
Houston................$84,023,065
Cincinnati..............$77,436,016
South Florida.........$70,344,509
Temple.................$68,819,131
Memphis...............$64,332,894
East Carolina.........$60,875,612
Tulsa....................$46,552,301
Tulane..................$43,392,842
Atlantic Coast
Notre Dame........$224,191,928
Florida State.......$170,434,508
Miami................$159,633,958
Louisville............$155,191,814
Duke.................$152,509,818
Clemson.............$152,093,316
North Carolina.....$137,918,817
Pittsburgh...........$136,704,076
Virginia Tech........$129,705,818
Virginia...............$125,968,540
NC State.............$121,444,506
Boston College.....$118,430,392
Georgia Tech........$115,654,077
Syracuse..............$113,510,249
Wake Forest...........$97,298,475