Sigh.
Tradition and competitive balance are dead. Money is really the only thing on the table.
I'm assuming USC & UCLA will join the West and Purdue will be sent East. It also means that once a year the Hawks will be heading to LA for a game.
The Hawks have not fared well traveling West during the regular season. These will likely be night games, which means the games will start at 9 or 10 PM local time - and "body time" for the players. Not good.
On the other hand, the LA teams will have to travel to the Midwest 3 -4 times a year, and probably the eastern time zone annually or biannually.
The travel in basketball just got re-dick-ulus!
But, let's not worry about the players, coaches or families!