When it came to
TJ Power, from what I have read, NIL played a factor in him choosing Duke. Duke already has a national brand and national championships to wow prospects with (and, yes, TJ said we was wowed on his Duke official visit). But now Duke is taking full advantage of NIL. Paolo Banchero, for example, reportedly made more than $1 million in his season with Duke before he was picked # 1 in the 2022 NBA draft.
You asked how much does Champs Sports have to do with NIL. Well, from what I have read, Champs Sports has been
BOTH selective in who they deal with and aggressive when it comes to NIL. Champs Corporate Headquarters are in ACC/SEC country (Florida). They have a store in West Des Moines but the nearest store to Iowa City is in Moline IL. So, based on these and other factors (Iowa is not the brand that Duke is, etc.),
if a player like TJ Power chose Iowa, I am not sure if Champs would be interested in doing an NIL deal (to answer your question if they would pay a 5 star player if he went somewhere other than Duke).
Back to Jared McCain, the Duke commit who signed with Champs. He's a 5 star, top 20 player in the 2023 class
(just like TJ Power, who is a 5 star and #21). Jared has a huge social medial presence (1.7 million followers on TikTok, for starters). Combine that with the Duke national brand and I can see why Champs Sports was interested in him.
I found this Sep 21, 2022 story. Some excerpts:
“Jared McCain has done one heck of a job growing his own personal brand,” On3 national basketball analyst Joe Tipton said. “However, Duke will only strengthen it, especially in the NIL era.”
Champs has been aggressive in the NIL space. It announced a partnership with Florida quarterback Anthony Richardson on Tuesday (Sep 20). Miami basketball players Haley and Hanna Cavinder have played a heavy role in marketing since they signed back in December.
The company strategy is not changing any time soon.
“As NIL evolves, we’re looking forward to growing our roster of athlete partners and continue being a leading example for athlete partnerships in the space,” Champs Sports and Eastbay’s general manager Guy Harkless told Boardroom.
Jared McCain has signed a multi-year NIL partnership with Champs Sports, where he will headline the sports retail company's fall campaign.
www.on3.com