No limits. It act as a free market as anything else.Can someone explain briefly how NIL money works? Is it money directly from the university athletic department? Are there limits, beyond the money that a school is willing to pay?...
Universities can directly pay, but it gets tricky and most haven’t touched this avenue yet, but you’re starting to see it now with things like “GPA incentives”
Right now, it looks like it’s going to shape into the largest companies w/the biggest marketing spends partnering with Universities, essentially creating ‘slush’ funds for big-market players. I’m all for it.
I personally know that Kum & Go, Pella, Mid-American Energy, Rockwell, and a few financial and law groups have significant interest in getting involved with Iowa for something similar to what Miami just did for that K-State transfer. Folks are underselling Iowa’s NIL ceiling - we have one of the most advanced entrepreneurial resource centers in the country that consistently brings in founders with serious $$$$. Pair that with no professional teams and a state that loves their Hawkeyes and sports in general.. cash ain’t the problem in Iowa City, I promise you.