They are the rules, whether or not they are enforced is the issue
The original NCAA rule on NIL is that a recruit couldn't talk turkey with a collective until after they signed a LOI which pretty much amounted to a "Trust me bro" system that didn't make sense. It gave the colleges all the bargaining power. A judge ruled against the NCAA and the case had to go back to court leaving any rules up in the air. Now it's like the wild west. Boosters and collectives can contact rostered athletes whether in the portal or not. Additionally, the NCAA got rid of the Letter of Intent program in favor of contracts.
The coaches on staff still have to adhere to the same contact rules.
Now I like seeing wrestlers get paid but one has to wonder if this will be beneficial for men's college wrestling in the future. I don't know that it will.
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Court ruling frees booster-backed collectives to negotiate NIL deals with recruits
What exactly last week's ruling of a preliminary injunction in a lawsuit brought by the attorneys general of Tennessee and Virginia means is still being sorted out by the NCAA