You know what great marketing is for your organization? Actually being paid handsomely by those doing the work for you, rather than pay those folks to do the work. It’s called leverage, power, and money.This is my whole point, Iowa isn't on the same level as 4-5 other teams in the Big 10 and never will be. How would we ever consistently be in the top 4 in the new Big 10 to play in the post-season? Just look at the schedule next year, Vegas will likely have our win total around 6. That is the new reality - but hey, at least we're getting more TV money.
And there is no way an organization like the B1G, nor its members, are going to squander that position. IOWA is in the B1G, and it’s B1Gger than foosball Bobby Boucher.