Color me not overly-impressed with that list. Football-wise, it looks a lot like the ACC. A couple of good teams and a lot of castoffs.
There are some strong local markets there, unfortunately a bunch of the teams listed (Houston and TCU) are not big ratings-grabbers in those markets compared to A&M, Texas and OU. I lived in Texas for 4 years (Austin and Houston). There's just not a ton of people who give a crap about these teams. I actually think GT has a bigger impact on the Atlanta market than Houston does in Houston or TCU in Dallas (obviously they were a big draw last season). Simply having a presence in a market, doesn't necessarily move the needle. I think the Big-10 probably has this same situation with Rutgers.
I'll give you Arizona, but that state is so full of transplants, I'm not really sure how much of a ratings-driver that is. Phoenix is going to continue to be a huge market in the future, but how many people there are really Zona fans??? I'd actually prefer ASU in this scenario.....more upside, imo. There must be a reason neither of these teams got an invite from the Big 10 or SEC?????? The Phoenix tv market has got to be bigger than Seattle or Portland, I would think.
Anyways, if I'm in the Big 10 or SEC, I wouldn't worry about my conference's perception/stature being affected by this new conference. Maybe name it the SFC (second fiddle conference).