The market size of Miami obviously. If Miami can get back to prominence, they're more valuable to the Big Ten than FSU. Guessing that would happen quicker if they were to join a real conference like the Big Ten. Clemson is closer to the Atlanta market as well. Tallahassee? Nobody cares. We don't need Nebraksa v2 in the Big Ten
FSU has more eyes than Clemson and Miami COMBINED